RESUME

EDUCATION

OLD DOMINION UNIVERSITY | 2013 - 2017

B.S. Communication

Minor 1: Fashion Merchandising

Minor 2: Marketing

Work Experience

Founder | Killem With Curves

September 2018 - Present

  • ​Utilize Shopify to manage my clothing brand's ecommerce operations including developing search engine optimized landing pages, uploading products and images, creating product list pages, setting up cross sells and managing website content 

  • Track online sales and website engagement through Google Analytics 

  • Generate weekly and monthly sales reports

  • Select models, scout locations and vet local photographers for brand photoshoots

  • Produce shot lists and style guides for brand photoshoots

  • Research vendors to manufacture clothes and accessories

Marketing Specialist | NAFCU (National Association of Federally-Insured Credit Unions)

April 2018 - Present

  • Spearhead the development and launch of the new online training center website which includes uploading images and copy, categorizing products, editing the website theme, coordinating internal site testing, troubleshooting technical issues with website developers, and managing backend files

  • Manage integrated marketing campaigns for all of the association's products and subscription services which has generated over $1.3 million in revenue and exceeded revenue goals by 30%

  • Oversee the development and launch of new products

  • Develop product descriptions and landing page content 

  • Utilize Google Analytics to monitor traffic, track conversions and identify business opportunities

  • Create weekly, monthly and yearly sales and engagement reports 

  • Coordinate with the events team to ensure samples of products are displayed at NAFCU conferences

  • Work with our graphic design team to create images and marketing materials 

  • Collaborate with cross-functional departments to create site-wide promotional campaigns

Marketing Manager | Landscape Lighting Designers Plus

December 2017 - April 2018

  • Designed and developed a fully responsive and search engine optimized website

  • Utilized WordStream, an advertisement management system to create Google Adwords and Facebook Ad campaigns, track conversions and drive traffic to the company website

  • Developed blog post, newsletter, graphic and video content that was distributed across the website, email marketing, google adwords campaigns and social media

  • Managed social media content across Facebook, Twitter, Pinterest and YouTube

Sales Associate | Lou Lou Boutiques

June 2017 - November 2017

  • Provided customer service to guests in the store and via phone

  • Recommended products to customers that fit their style and preference

  • Organized and displayed new merchandise shipment

  • Designed window and internal product displays

  • Managed opening and closing store operations, which included cleaning the store, keeping track of our sales goals for the day and reconciling the till at the cash register

  • Trained new employees on store operations and customer service approach

  • Performed administrative tasks utilizing Microsoft Office suite

Editorial Assistant | Wardrobe Oxygen

June 2016 - January 2017

  • Attended blog-related events on behalf of Wardrobe Oxygen

  • Interviewed and crafted blog posts on fashion and beauty industry experts 

  • Managed social media accounts

  • Performed administrative tasks in support of the editorial team

Style Guru | College Fashionista

May 2016 - December 2016

  • Attended blog-related events on behalf of Wardrobe Oxygen

  • Interviewed and crafted blog posts on fashion and beauty industry experts 

  • Managed social media accounts

  • Performed administrative tasks in support of the editorial team

Sales Associate | Banana Republic

May 2015 - August 2015

  • Provided customer service to guests in the store and via phone

  • Organized and displayed new merchandise shipment

  • Recommended products to customers that fit their style and preference

  • Maintained overall appearance of the retail store