EDUCATION

OLD DOMINION UNIVERSITY | 2013 - 2017

Founder | Killem With Curves

September 2018 - Present

Utilize Shopify to manage my clothing brand's ecommerce operations including developing search engine optimized landing pages, uploading products and images, creating product list pages, setting up cross sells and managing website content
Track online sales and website engagement through Google Analytics
Generate weekly and monthly sales reports
Select models, scout locations and vet local photographers for brand photoshoots
Produce shot lists and style guides for brand photoshoots
Research vendors to manufacture clothes and accessories

Marketing Specialist | NAFCU (National Association of Federally-Insured Credit Unions)

April 2018 - Present

Spearhead the development and launch of the new online training center website which includes uploading images and copy, categorizing products, editing the website theme, coordinating internal site testing, troubleshooting technical issues with website developers, and managing backend files
Manage integrated marketing campaigns for all of the association's products and subscription services which has generated over $1.3 million in revenue and exceeded revenue goals by 30%
Oversee the development and launch of new products
Develop product descriptions and landing page content
Utilize Google Analytics to monitor traffic, track conversions and identify business opportunities
Create weekly, monthly and yearly sales and engagement reports
Coordinate with the events team to ensure samples of products are displayed at NAFCU conferences
Work with our graphic design team to create images and marketing materials
Collaborate with cross-functional departments to create site-wide promotional campaigns

Marketing Manager | Landscape Lighting Designers Plus

December 2017 - April 2018

Designed and developed a fully responsive and search engine optimized website
Utilized WordStream, an advertisement management system to create Google Adwords and Facebook Ad campaigns, track conversions and drive traffic to the company website
Developed blog post, newsletter, graphic and video content that was distributed across the website, email marketing, google adwords campaigns and social media
Managed social media content across Facebook, Twitter, Pinterest and YouTube

Sales Associate | Lou Lou Boutiques

June 2017 - November 2017

Provided customer service to guests in the store and via phone
Recommended products to customers that fit their style and preference
Organized and displayed new merchandise shipment
Designed window and internal product displays
Managed opening and closing store operations, which included cleaning the store, keeping track of our sales goals for the day and reconciling the till at the cash register
Trained new employees on store operations and customer service approach
Performed administrative tasks utilizing Microsoft Office suite

Editorial Assistant | Wardrobe Oxygen

June 2016 - January 2017

Style Guru | College Fashionista

May 2016 - December 2016

Sales Associate | Banana Republic

May 2015 - August 2015