Hi! My name is Jasmin Briggs, and I’m an Oakland, CA, and Washington, DC-based marketing and creative strategist passionate about developing inclusive marketing campaigns and partnerships that amplify BIPOC voices and perspectives. I have over six years of experience developing integrated marketing strategies that capture the target audience’s attention and exceed sales goals.

My goal: To help companies organically integrate their brand messaging into cultural moments and authentically connect with consumers through brand activations, influencers, social media, strategic partnerships, and community outreach.

Education

Old Dominion University

B.S. Communications/Public Relations

Minors: Marketing, Fashion Merchandising

Experience

Freelance Brand Marketing Consultant

03/2024 - Present

Marketing Manager, Benefit Cosmetics

02/2022 - 01/2024

Brand Strategist, Killem With Curves

09/2018 - 02/2022

Associate Director of Marketing, NAFCU

04/2018 - 02/2022

Marketing Manager, Landscape Lighting Designers Plus

10/2017 - 04/2018

INCLUSIVE MARKETING STRAGTEGY

Developed a brand marketing strategy that outlined how beauty brands can connect with and increase market share among Black consumers through influencers, brand activations, strategic partnerships, and HBCUs.

Benefit cosmetics

X

KLARNA

Partnered with Klarna and the in-house brand and creative team to develop and execute sponsorship for Benefit Cosmetics’ Gimme Pink Roller Rink event at Santa Monica Pier, in support of the Benefit Cosmetics Gimme Brow+ Volumizing Pencil launch.

Benefit cosmetics

X

kitsch

Spearheaded outreach and execution of Kitsch sweepstakes partnership in support of the Benefit Cosmetics Pore Care launch. I also collaborated with the in-house social and creative team to ideate and develop co-branded marketing assets to promote the sweepstakes.

Black @ Benefit ERG

HBCU CAREER PANEL

Led Historically Black College & University (HBCU) outreach for the Black @ Benefit Employee Resource Group’s (ERG) virtual HBCU Informational Career Panel, and secured four school partnerships for the event.

BENEFIT COSMETICS

PORE CARE PRODUCT LAUNCH

Collaborated with in-house paid media manager to showcase skin-tone inclusive imagery in our display and social media advertising for the Benefit Cosmetics Pore Care product launch.

BENEFIT COSMETICS

affiliate marketing

Coordinated with affiliate marketing agencies to activate product gifting and secure influencer and media coverage for product launches and tentpole promotions.

KILLEM WITH CURVES

+Branding

+CREATIVE STRATEGY

+Social Media CONTENT

Created a cohesive visual brand identity that was implemented across packaging, web, social media, paid advertising, and email/sms. I also produced and edited all creative assets.

KILLEM WITH CURVES INFLUENCER Marketing

Led influencer research, outreach, and strategy for all product launches and evergreen campaigns.

KILLEM WITH CURVES WEBSITE DESIGN

Designed a fully responsive and search engine optimized website via Shopify. I also managed all product, photo, content and copy updates for the website.