Jasmin briggs
BRAND MARKETING & CREATIVE STRATEGIST
about ME
Hi! My name is Jasmin Briggs, and I’m an Oakland, CA, and Washington, DC-based marketing and creative strategist passionate about developing inclusive marketing campaigns and partnerships that amplify BIPOC voices and perspectives. I have over six years of experience developing integrated marketing strategies that capture the target audience’s attention and exceed sales goals.
My goal: To help companies organically integrate their brand messaging into cultural moments and authentically connect with consumers through brand activations, influencers, social media, strategic partnerships, and community outreach.
BACKGROUND
Education
Old Dominion University
B.S. Communications/Public Relations
Minors: Marketing, Fashion Merchandising
Experience
Freelance Brand Marketing Consultant
03/2024 - Present
Ecommerce Marketing Manager, Benefit Cosmetics
04/2022 - 01/2024
Brand Strategist, Killem With Curves
09/2018 - 02/2022
Associate Director of Marketing & Ecommerce, NAFCU
04/2018 - 02/2022
SKILLS
Inclusive Marketing
Brand Marketing & Strategy
Creative Strategy
Influencer Marketing
Social Media Content Strategy
Strategic Partnerships
Website Design
Affiliate Marketing
BRAND MARKETING STRATEGY
General beauty brand marketing strategy
Inclusive Marketing
INCLUSIVE MARKETING STRAGTEGY
Developed a brand marketing strategy that outlined how beauty brands can connect with and increase market share among Black consumers through influencers, brand activations, strategic partnerships, and HBCUs.
BENEFIT
COSMETICS
Prestige global cosmetics brand
Partnerships
Benefit cosmetics
X
KLARNA
Partnered with Klarna and the in-house brand and creative team to develop and execute sponsorship for Benefit Cosmetics’ Gimme Pink Roller Rink event at Santa Monica Pier, in support of the Benefit Cosmetics Gimme Brow+ Volumizing Pencil launch.
Partnerships
Benefit cosmetics
X
kitsch
Spearheaded outreach and execution of Kitsch sweepstakes partnership in support of the Benefit Cosmetics Pore Care launch. I also collaborated with the in-house social and creative team to ideate and develop co-branded marketing assets to promote the sweepstakes.
Partnerships
Black @ Benefit ERG
HBCU CAREER PANEL
Led Historically Black College & University (HBCU) outreach for the Black @ Benefit Employee Resource Group’s (ERG) virtual HBCU Informational Career Panel, and secured four school partnerships for the event.
Inclusive Marketing
BENEFIT COSMETICS
PORE CARE PRODUCT LAUNCH
Collaborated with in-house paid media manager to showcase skin-tone inclusive imagery in our display and social media advertising for the Benefit Cosmetics Pore Care product launch.
affiliate marketing
BENEFIT COSMETICS
affiliate marketing
Coordinated with affiliate marketing agencies to activate product gifting and secure influencer and media coverage for product launches and tentpole promotions.
KILLEM
WITH
CURVES
Body-positive clothing brand
Branding | CREATIVE Strategy | Social Media
KILLEM WITH CURVES
+Branding
+CREATIVE STRATEGY
+Social Media CONTENT
Created a cohesive visual brand identity that was implemented across packaging, web, social media, paid advertising, and email/sms. I also produced and edited all creative assets.
Influencer Marketing
KILLEM WITH CURVES INFLUENCER Marketing
Led influencer research, outreach, and strategy for all product launches and evergreen campaigns.
Website Design
KILLEM WITH CURVES WEBSITE DESIGN
Designed a fully responsive and search engine optimized website via Shopify. I also managed all product, photo, content and copy updates for the website.
LET’S CONNECT
LOCATION
Oakland, CA + Washington, DC
Phone
(202) 531-3466
jasmin.briggs@gmail.com
CONNECT